When you are talking about SEO and online marketing, it is impossible that it would not have “Keyword” in it. Keyword is the soul of internet marketing. The communication between people is based on words. Keywords are those words which serve as a medium of communication between the company or organization and the target users. Thus it is very important to choose the type of keywords in SEO for your campaign very carefully so that you don’t end up waiting for user traffic. NYGCI’s team has the best Search Engine Optimization expertise in the USA who can provide you with an appropriate SEO strategy for your work.
While choosing your keywords, most people overlook the fact that the keyword match types you select is directly related to the results you will have. Keywords relevant to the campaign strategy are more likely to get better rankings. Many ads based on text more or less contain the keyword and these are also present on your website or landing page. Thus we can say that your success in your digital campaign is very much based on your keywords.
Types of Keywords in SEO
Mainly there are 3 types of keywords in SEO. It is important to understand what all these types are and the differences between each one of them. More importantly, it is crucial to understand the purpose or use of each one of them. Though it is possible to learn these points from any SEO consultant and strategy specialist, still it is better to understand it on your own. This way it would be easier for you to devise better working strategies and give you the actuality of the situation of your work.
These types of keywords are very basic or generic. They never point to a specific product or service and are most frequently searched. For instance, the term “smart led TV” is a generic keyword which the user entered to search for smart led TV. These types of keywords are highly competitive and also need a better budget for promotion. They may not point to the site’s actual content. Due to these reasons, people often leave such keywords. But they forget the power generic keywords have. If you can rank your links with these keywords, a good amount of traffic could be directed to your site.
Generic search also means that the user has landed on your site for very basic need and may not be there for buying or using. Thus conversion rate is low. But still, it increases your visibility on the internet and can power your other searches. When you are devising a campaign, it’s good to cover some generic keywords in the module so that a decent traffic might follow it.
Broad Match Keywords
The most important types of keywords in SEO on which most of the concept of optimization is dependent are the broad match keywords. A broad match keyword is the one which has a more specific content in the search and the user want to get the details of a particular type of product or service. Usually, the name of a brand or a particular entity is included in the broad match keyword. For instance, “mi smart led TV 4” is such a keyword.
These are the types of keywords that can provide a good amount of traffic with not so much of competition. Optimization to the best extent is needed for these keywords. The competition is moderate in this category and per click cost is usually an average. They can provide a good amount of conversion for your site.
Long Tail Keywords
The least competitive keywords in the set are the long tail keywords. They might not provide a good amount of traffic but are essential to drive users if you have a very specific content for the searches. Long tail keywords are the sentences or phrases that one searches on Google. For example, “how to connect mi led tv4 to a wifi” is a long tail keyword. Because of low competition and specific nature, they are beneficial for your site if properly ranked.
The traffic is low as compared to the broad match keywords but it depends on your content and SEO. They are affordable and the conversion rate may be higher than the other two types.
The gist of all of it is that a good combination of all the three types of keywords would work the best for you. You should search and work on the best keywords that will drive more traffic to your site. A balance should be maintained between the types of keyword in SEO to plan a better approach to your campaign. NYGCI is well established IT company in New York that provides a range of IT professional services. We can help you in finding the best and most relevant keywords and can help you in building effective SEO and PPC campaigns.